Get to know me.
My name is Kara Lambert and I majored in Graphic Design with a minor in Art History at the University of South Florida. After being chosen by our administrators to study graphic design abroad in Liege, Belgium for a semester, I developed a new love for cultures and people.
My creative approach—no matter the medium—is to create a visual story. By story, I mean concept, image, brand, who you are. What drives you? I want your viewer to feel that.
For me, design and branding is a way to communicate to your audience without verbal sound. It’s a way to evoke emotion. To be remembered. It’s a way to consistently tell people, “This is what you can expect from me.” It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about visually captivating your audience while fascinating their minds.