Creative Direction: Publishing
For over 15 years, OR Today, TechNation, and Medical Dealer have provided healthcare professionals with current news and information about their industry. I had the privilege of leading the creative direction and execution on all the issues below.
The Challenge: Taking basic copy and transforming it into an accessible, engaging article that serves its medical audience with updated news about their industry. Some companies I worked with while at MD Publishing include GE, Phillips, and Summit Imaging.